Smart Links 05 July 2012
A fascinating four part documentary how psychoanalysis became a tool of consumption and politics.
The danger of the all-consuming self.
The Century of the Self tells the story of the growth of the mass-consumer society in Britain and the United States (ed’s note – and Canada). Sigmund Freud's work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses.
In the first episode, Happiness Machines, the story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas and use them to manipulate the masses. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom.
Getting women to smoke: torches of freedom.
Jezebel -- Vintage Commercials Show Smoking As A Feminist Act
The 1969 Virginia Slims commercials, embedded after the jump, focus on how women have "won" their rights, at last.
New York Times – The Fathers of Public Relations
Lucky Strike Cigarettes had a problem.
Tobacco Control -- Health consequences of smoking 1–4 cigarettes per day
In both sexes, smoking 1–4 cigarettes per day was associated with a significantly higher risk of dying from ischaemic heart disease and from all causes, and from lung cancer in women. Smoking control policymakers and health educators should emphasise more strongly that light smokers also endanger their health.
How to quit. You don’t need will power because smoking doesn’t do the good things you think it does, you don’t choose to smoke cigarettes chose you, nicotine substitutes are stupid, and once you realise that smoking doesn’t add any value you to your life it will be easy to quit, so says one person that stopped smoking.
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