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More on Marketing with Speed
Paul Summerville • May 20, 2013

Speed creates authenticity.

Globe and Mail -- Searching for Viral Impact? Try Throwing Away the Script

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Facebook: One Year After Stock Launch
Paul Summerville • May 19, 2013

Let’s face it; it’s been a lousy year for Facebook. 

The stock price has taken a beating and the Facebook experience has gotten creepy with ads of all sorts turning up out of nowhere, making what was once a personal experience not much different than any other media.

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3- Clicks or Not 3-Clicks? (Is It An Important Question?)
Paul Summerville • May 18, 2013

The 3-Click rule has been an unquestioned pillar of web design almost as long as the web itself.

The 3-Click Rule is simple, if users can't find what they're looking for within three clicks, they're likely to get frustrated and exit the site.

In his book "Taking Your Talent to the Web'" (2001), author Jeffery Zeldman argued that the 3-Click rule is based on the way people use the web.

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MileStone
Paul Summerville • May 17, 2013

This week at the Gustavson School of Business at the University of Victoria, LimeSpot successfully demonstrated how a LimeSpot enabled Facebook page marries the product portfolio of a brand named firm with personal profile information to create a revolutionary new personalised sales channel.

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The On-Line University Experience
Paul Summerville • May 16, 2013

What would it be like attending a university course with more than 31,000 students? 

Now just imagine a personalised Facebook page that selects courses for you to choose from cutting through all the search and destory time on the university's website?

It's coming.

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Debating the State
Paul Summerville • May 16, 2013

Over the next four weeks, I’ll be writing a weekly guest column for TVO’s The Agenda about how we create a more equitable and prosperous society. My first post was published today. It looks at the history of the debate over equality, and the prescriptions that have worked and have failed.

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“Everybody has a plan until they get punched in the mouth.” – Mike Tyson
Paul Summerville • May 13, 2013

Steve Blank the start-up guru explains why start-ups fail 75% of the time but why lean start-ups don’t, and will turn the world upside down. Thanks to Karl of Tokyo.

Harvard Business Review -- Why the Lean Start-Up Changes Everything

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The Joys of Technology
Paul Summerville • May 12, 2013

Enjoy. Thanks to David of London.

Burnistoun S1E1 - Voice Recognition Elevator - ELEVEN!

LimeSpot

 

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Disruption
Paul Summerville • May 9, 2013

What is the most difficult and important question you can ask an equity analyst.

It is, ‘what disruptive technology will put your top 3 buys out of business within the next 60 months?’

In 1910 it was the horse and buggy destroyed by the automobile.

In 1985 it was the typewriter destroyed by the personal computer.

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“Fama volat”: Rumours Have Wings
Paul Summerville • May 5, 2013

Facebook, do we have a privacy problem?

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Twin Virtues: Inequality of Outcomes & Equality of Opportunity©

LimeSpot: Own the Experience.

Leveraging Social Networks for Profit.
 
Marrying the product portfolio of brand name firms with the personal profile information on Facebook.
 
The LimeSpot enabled revolutionary new sales channel.
 
Ultimately, the most successful societies find the balance between the twin virtues of inequality of outcomes and equality of opportunity.
 
The new politics must marry the twin virtues of unequal outcomes and equality of opportunity.
 
When too few get too much everybody ends up with less.
 
Can it be that striving for equality of opportunity however imperfect the process not only benefits the individual but also creates benefits for the society as a whole that are unintended but wonderful?
 
Economics must be a 'moral enterprise' as much as politics claims to be. Economic outcomes need to be framed in terms of right and wrong not just efficiency if only because these often align in surprising ways.
 
My vision of Canada is that any Canadian child from a family of limited circumstance can expect to have a chance at lifetime of unlimited opportunities.
 
Tax policy should be founded on the principle of generating steady tax revenues sufficient to maximise environmentally sustainable economic growth in order to fund fair government.
 
Public policy should be designed to decrease inequality before the law and increase equality of opportunity.
 
Capitalism is not the problem; the problem is what we do with capitalism.
 
Content is always more difficult to argue than conspiracy.
 
Let the state regulate and the market operate (most things).
 
Welfare strategies are best designed as a hand up not as a hand out.
 
Political debate should not be fact free fighting.
 
Explanation lasts longer than eloquence.
 
Always favour empowerment over dependency.
 
The most enduring public figures are embraced for the causes they fought for and not the concept of themselves they hoped others would remember them by.
 
Find your voice and don't be the echo of somebody else.